CordenPharma Website Redesign

For Advanta Advertising

I worked with the marketing team at CordenPharma to craft a web strategy to introduce their new Technology Platforms to their global audience. I worked to organize their website in a way that would resonate with both existing and new customers. The final product was a responsive and search engine optimized website built in WordPress.

My Role

• UX Research & Design: Worked closely with the Corden team in the planning stages to organize their site map and wireframes in a manner that resonated with their current and potential clients.

• Account & Project Management: Acted as a liaison between CordenPharma and my internal team. I also worked with the design, development and SEO teams throughout the execution of the project to ensure the project met the needs of their users, remained on budget, on time, and was properly tested prior to launch.

• Ongoing Site Management: Continued to manage ongoing websites updates and enhancements, using analytics to prioritize various site improvements.