Project Overview
The store homepage on pmi.org was redesigned to provide visitors a more visual and straightforward way to understand what is available for purchase with PMI.
My Role
- Competitor Analysis: Completed a competitor analysis of other educational store homepages.
- Research, Planning and Scoping: Reviewed interaction data of current store homepage performance. Assisted with creating scope for developers.
- UI/UX Design: Designed wireframes and mockups of the new page.
RESULTS
133%
Increase in clicks to products
Increase in clicks to products
83%
Increase in page interaction rate
Increase in page interaction rate
16%
Decrease in bounce rate
Decrease in bounce rate
Featured Products
This section features the latest and greatest products available from PMI. I added an image for each product to help them visually stand out. I reviewed store usage data to determine what information visitors most frequently search for within the store and included it in the card.
Relationship Building Banner
This banner rotates through messages that convey why PMI is the authority and why customers should be spending time with our products.
Popular Online Courses
This is a data-driven section showcases the topics users are most frequently searching for and the products that are most frequently purchased.
