Project Overview
This project involved enhancing the membership experience on pmi.org. The goals of these enhancements were to clarify membership benefits, educate people on the value of membership and to streamline the path to purchase. The enhancements included a streamlined membership user flow, redesigned Membership pages, and personalized versions of each page for users in various states of their membership journey.
My Role
- Competitor Analysis: Completed a competitor analysis of other membership pages
- Research & Planning: Reviewed interaction data and feedback from user research team to determine customer pain points
- Project Management: Communicated with project stakeholders and organized all project assets in Miro board
- UX Design: Created a user flow, wireframes and documented personalization needs
- UI & Visual Design: Designed hi-fi desktop and mobile mockups in Figma
RESULTS
9.8%
Increase in users adding Membership to their cart
Increase in users adding Membership to their cart
9.5%
Increase in Membership purchases
Increase in Membership purchases
User Flow
Desktop Wireframe
Mobile Mockups
Desktop Mockup
